News and Reviews

Amp Human’s PR Lotion launches in the UK with Vielo Sports

Amp Human’s PR Lotion launches in the UK in partnership with Vielo Sports

Amp Human has been winning over athletes in North America by supporting their training and performance goals with its revolutionary flagship product, PR lotion. By supporting athletes to train longer, extend their threshold and recover faster it has developed an impressive line up of adopters including Tour de France winners, IRONMAN podium finishers, NFL Super bowl finalists, NBA all-stars and more. And now, it will be available for athletes at all levels in the UK.

Amp Human’s PR Lotion unique delivery system unlocks the benefits of sodium bicarbonate, a natural electrolyte that supports muscle function by buffering the acid created during exercise. Bicarb has more than 40 years of scientific data but has been impractical to use in sport orally as it causes extreme GI distress. Thanks to PR lotion’s patented skin absorption technology bicarb is delivered directly through the skin to the working muscles.

Vielo Sports director Trevor Hughes explained; ‘We’re really excited to be working with Amp Human. We’ve been using PR Lotion for over a year and have been waiting for the right time to bring the product to the UK market.” Hughes continues “It fits perfectly with our business philosophy in that it’s a new and ground-breaking product that’s performance focused, backed by science and trusted in sport.”

“Despite the challenges presented in 2020, expanding to the UK is a real highlight for us as a company and huge landmark in our international expansion. We already have a strong base of athletes in the UK who have been supporting our business since day 1 and we’re proud to finally be working with a great partner in the region to make PR lotion easily accessible,”. said Jeff Byers, Co-Founder and CEO at Amp Human

Amp Human and Vielo Sports are planning a launch strategy to key independent cycling, triathlon, running and sports retailers over the next few weeks, with a consumer launch leading up to the Tour De France. To enquire about stocking PR Lotion from Amp Human visit:

About Vielo Sports:
Vielo Sports has 35+ years in brand building experience in the cycle trade. The distributor looks after premium brands LIGHTWEIGHT and SARTO BIKES. The father and son team also turned their attention to designing and manufacturing their own ‘Indy- Boutique’ range of gravel and road bikes, VIELO, in 2018.

About Amp Human:
Based in Park City, UT, Amp Human is a human performance company dedicated to helping every athlete reach their limitless potential. Their flagship product, PR Lotion, is relied on by the world's best athletes to give their bodies more bicarb, a natural electrolyte that improves muscle function neutralizing acid in the working muscle; helping athletes to harder and recover faster. For more information, visit and follow us at @AmpHuman.

Review: Home Grown Hero - Cycling Plus Magazine

A chilly, wet and breezy Monday morning and we're stood at the top of a remote moor in North Yorkshire. This happens to be one of Guy Kesteven's usual bike testing routes which makes sense, considering he's flying down rocky descents, through technical single track and up slippery wet marshland all at warp speed while chatting away about his favorite acid rock song.

If you've seen Guy's Youtube video reviews of the Vielo V+1 and thought "He looks quick! must be a good rider..." You would very much be correct. Which is why he's considered one of the best cycling journalists in the world. His vast experience shows in his ability to get under the skin of a product by taking it to the limit.... and whoever is riding with him!

The day see's us being interviewed by Guy as he takes us around North Yorkshire in what was a mixed day for weather. Chilly and dry start, grey and wet middle, bone chillingly cold and windy afternoon. At one point Guy's hands matched the colour of the bike it was that cold.

The idea behind the feature is not only a bike test, but also to get to know us and the reasons and passion for starting our own brand. Vielo isn't just another startup, it comes from a belief of doing something better and focusing on the details. Guy really understands this and digs deeper into why we launched the brand as we're sat scoffing the last sausage roll in the cafe before home.

You can read the full review below or in issue 347 of Cycling Plus magazine on sale 1/11/18 , and can subscribe to the title here:

Find out more about the Vielo V+1 at
Blog: A beautiful weekend in Italy with Sarto bikes

June 2018

After a brief flight from Manchester to Rome and 2 hours heading east in a hire car we arrive in the beautiful weekend in Villetta Barrea, Italy. The population of the quiet traditional Italian village doubles over the weekend of the Gran Fondo El Parco when 600 riders take to the start line.
We arrive into the village Saturday afternoon to meet up with the team from Sarto and see the latest innovations. This is the 3rd year of the Gran Fondo El Parco event and the 3rd year Sarto have sponsored it. Although Sarto’s HQ is near Venice (a good 8hours drive north of where the GF takes place) Enrico prefers to support this event with his local Sarto dealer, plus the surrounding roads are simply stunning.

This year Sarto teamed the event with their launch of the new Lampo Plus and new colour schemes for 2019. Being a small independent manufacturer they don’t need to change a model or colour each year, instead working on crafting and delivering a product when it’s ready. The Lampo Plus is a stunning example of this. Standing at the front of the Sarto stand in the exhibition village we’re immediately drawn to the bike. The golden/bronze colour is stunning, changing colour around the curves and lines of the frame. It’s luxurious like a Maserati or Lamborghini with flowing lines off set with gloss details. The Lampo plus is designed a clean elegant aero road bike with integrated bar + stem unit that hides all of the cables. They neatly feed through the bar, inside the stem and down into the head tube like magic. The result is a clean and tidy finish around the bars and a reassuringly strong looking stem keeping the cables (including Di2 junction boxes) all hidden from the wind. Find out more about the Lampo plus here


Enrico takes us around the range and talks us through new updates and colour options in the range. The exhibition area is in a small field on the edge of the village. As we finish the presentation a junior race is about to start, but not before the under 10’s stand in a circle to sing the national anthem (Perhaps my favourite anthem of them all!). The compare then hypes the juniors and off they race around a short course. The family vibe is great to see and the racing is competitive even at this level.

Turns out that a Granfondo in Italy isn’t exactly the same as a sportive in the UK. It’s competitive racing and is something the Italians take rather seriously as the gran fondo is subject to UCI regulations. Anti doping controls and spot checks were being undertaken all of Saturday at the sign on tent. The granfondo also requires the need for either a medical certificate from your doctor or a full UCI licence (Eg basic Silver licence upgraded to full). If you don’t have a UCI race licence you will need a doctor’s certificate signed from home. Make sure to contact the organisers for a doctor’s template when you register your entry. No certificate? No ride!

The 115km race (!) includes nearly 2000m of climbing concentrated into 3 note able climbs, the last of which makes up the final 10km of the race. There are 7 feed stops along the way, so you don’t need to be entirely self sufficient. The tables of snacks and water are a welcome relief, especially before the final climb.

If 115km of racing isn’t for you, they also offer a ‘Giro Gourmet’ ride. A leisurely 50km with 5 pit stops to enjoy a selection of foods and drinks from the local villages. Two of our team went out for the full 115km, while I chose to join Enrico Sarto and a selection of other guests on the 50.That then left the afternoon to tweak saddle heights and positions on the beautiful bikes Sarto provided for us to ride.

Saturday evening we enjoyed the Apertivo in the market square. Organisers had set up a row of tables with a vast selection of local meats, cheeses, wines and various baked breads and nibbles. It was welcomed by our group who had skipped lunch! Perhaps we ate too much at the party as we then sat down for dinner at 9pm in one of the hotels. A beautiful 5 course meal was presented to us with all signs of an early night thrown out of the window. The luxurious hotel was delivering such beautiful, comforting, delicious food that we couldn’t leave. All topped off with engaging company from around the globe reminding me that the social side of cycling is an incredibly valuable part of the sport. 

Sunday morning and after a brief breakfast we’re pickup our bikes, attach our race numbers to our beautiful new Sarto kit (Gifted to us after dinner and made by MEM) and made our way to the starting line. It turns out that the Sarto guests were all ranked in the first pen with the top 50 elite riders. It made for a stunning sight, probably the largest collection of Sarto bikes and customers in one location at one time. Each one different and custom to their own, embracing their creativity and preferred riding style.


My Italian leaves a lot to be desired, but as we’re all stood in the pen waiting for the start we notice lull from the noisy PA system and a change of tone in voice as the crowds noticeably quieten. Glancing to the front we can see the local priest stood blessing the riders, and the event. I’ve never been in a blessed event before, not something the usual Sportive in the UK has for sure! This was immediately followed by a rendition of Queen’s We Will Rock you to energise the crowd in what was a noticeable step change in energy. The microphone is passed to the compare, who’s energy is infectious. As Hype men go he is incredible, I can’t understand a word of what he’s saying but his cadence and passion is giving us all goose bumps. Then suddenly we recognise the countdown …. 4, 3, 2, 1 And we’re off! 

No less than 10 meters down the road it’s immediately obvious who is riding for the social ride and who’s out to race. 600 riders whooping and hollering and jostling through the tight twisty village roads as we head out on a neutralising lap of the lake. The first climb quickly separates the elite riders from those looking forward to tasting some local cheese. It’s easy to get drawn in and although I’m on the social ride I find myself chasing wheels and racing up the first climb. A steady 3km climb takes no time at all and then we drop down to cross the lake. At this point the ride settles down and those chasing 115km are long gone. I find myself catching up to a group of Gourmet riders from the USA and Switzerland that retail Sarto and we settle into talking shop. We were so distracted by the conversation and the beautiful surroundings that we missed the first 3 checkpoints and were already at the village to turn back. Thankfully Enrico and a few others catch up and we roll back from Pescasseroli to the next coffee and cake stop. As we head back to the Villetta Barrea village the group decide the lake was so beautiful we have to go back to take a few pictures. I think it was worth it…. 36087083_10155600717357844_718124961457242112_ojpg

My ride for the weekend was a Dinamica rim brake with Campagnolo Chorus EPS. The bike was incredibly light and stiff, infact on some of the climbs it was effortlessly skipping along to my ever pedal stroke. This is the stiffest frame in the Sarto range, and on some of the patched up mountain passes I could feel the big lumps and ruts through the 25mm tyres and alloy wheels. It’s more than likely that I noticed it more as I’ve been riding anything from 28’s to 38’s for more than a year. However show the bike anything smooth and put the power down and all the rough terrain was quickly forgotten, which is exactly what the Dinamica is for. Its stiff, its fast it’s for racing at speeds and delivers power with a sense of urgency, willing you up the next climb. It was incredibly agile through the sweeping switch backs and descents, inspiring confidence to leave the braking late and carry speed down the mountains. The fact I felt so comfortable on the bike that I’d ridden no less than 300yards the day before is a telling sign of how good it is.
Find out more about the Dinamica here:


Back in the expo area we’re greeted by a pasta party and a beer in the glorious sunshine. The rest of our group return from the long ride, quickest is 4hours and 30 minutes, only an hour behind the elite top 4 riders. Very impressive. Their stories of the locations the visited and favourite climbs / descents are inspiring. I’ve already committed to back next year to ride the full 115km as the short ride flew over, although gave me time to discuss work related projects. For the cost of a Ryanair flight to Rome and a hire car it really does make for an incredible weekend away. You can find out more about the event and book your place at

And of course more about Sarto and to find your local dealer here :
Until next year


REVIEW: Vielo V+1 Cyclist Magazine June 2018

We're delighted to share our first print magazine review! Issue 76 of cyclist magazine (July edition out June 20th) features a 3 page article by Deputy Editor Stu Bowers.

Magazine reviews are always an exciting time for us. Handing over something you've lovingly created (The V+1) to an industry expert (Stu!) can be a nervous time. We've spent months creating something we believe is amazing. Something we're passionate about, something that we ride every day. But what if he doesn't like it? We know we're going to get a straight shooting honest review either way.

When you send a bike out to a magazine for test, you don't usually get any feedback while they have it. Usually the bike goes out to the journalist for 6-8 weeks to be ridden. Occasionally we'll check in to see if they have everything they need and after 6 weeks we ask when we can get the bike back. Then you wait patiently to find out when the review is going live! That's the first we'll ever see of it, when its printed and out in the world. We don't get any preview.

Usually that's the case anyway, on this occasion we got a text from Stu after about 4 weeks ...

Stu textjpg

This only made us even more excited to see the full review, but we had to wait another 4 weeks to see the final article, and here it is: Follow the link below to read the review in full



Vielo launched their brand and first model, the V+1, in January 2018 focused on UK customers in UK riding conditions, supplying IBD’s. Since the launch the appeal of the versatile road plus / gravel bike has reached a much wider audience.

Ian Hughes told us “We’ve had an amazing response so far to the launch of the brand not only with UK IBD’s but also with international customer enquiries. While our intentions are to focus on the UK market, we know the V+1 would also suit a number of other international customers. We’ve been looking for a select number of retail partners that would be interested in working with us to offer the V+1.”



Chad Nordwall, Founder of Above Category, California told us “Here at Above Category we’re passionate about the technology, aesthetic beauty and evolution of the modern bicycle. We’re obsessive over details and pride our selves in doing things a little bit differently, focusing on the highest endand highest performance in cycling. The Vielo brand fits perfectly with our shop and niche product range, we’ve already got clients looking at custom build options on the V+1.”

Ian started in the industry with ATB sales in the UK selling Marin mountain bikes in the late 80’s, before moving onto Scott sports in 1995. “After starting my journey in the bike trade selling bikes bornin California to UK IBD’s, I find it incredibly poetic to see our British brand launching its first international dealer in the same region Marin was born in.” Ian said. 


May also saw Vielo launch with Fietsen King, Belgium. Ian met Olivier (pictured) at the Dirty Reiver Gravel event in Kielder forest, Northumberland. “I chanced upon Vielo when riding the Dirty Reiver event in April and fell in love with it. It not only suits our store’s philosophy of offering the best product in each speciality, but also in building relationships with the people behind the brands. There’s only one word to describe the bike: Amazing!” Olivier said.

Ian finished with “Our goal with Vielo is to work with selected dealers on a one to one basis. Just like with Chad and Olivier our dealers are part of our family and our journey. We’ll be showing the V+1 at Eurobike this year and would love to discuss our brand with like minded dealers attending the show”

You can find out more about the Vielo, of to be come a dealer contact us at or

Review: Vielo V+1 Tops RCUK 100 hottest products for 2018

Each year create the ultimate list of must have cycling tech. The RCUK100 is The lightest, the fastest, the smoothest the best of the best in the world of cycling. It's an honor to be part of this list in the world of cycling. 


We were delighted to find out that the Vielo V+1 had been given the Number One spot out of the top 100 products of 2018!

"A genre-defying do-it-all bike, with a performance streak running through it. Keep an eye on new British brand Vielo as this is an impressive debut..." RCUK100

You can read more about the RCUK100 and see the V+1 review here:

Or find out more about vielo here :

Review: Vielo V+1 -

Verdict: Formidable road plus/adventure/gravel/gnarmac bike with speed, comfort and lovely handling

We love, their site is a fantastic hub for all things cycling in the UK. They have a great team of real people behind the site too, always accessible and genuine. So when we wanted to send our first bike out for a 'magazine' style review, we had to send it to and David Arthur was the man to do it. Why Dave Arthur? Dave has a wealth of experience on road and also in off road (mountain bike, Cyclocross and more). If anyone could test the bike in all conditions it was Dave. Dave has also tested a lot of bikes from our competitors too, so it made a lot of sense to have the Vielo V+1 reviewed by someone that can compare it in a way that others might not be able to. So if you've been looking at reviews of bikes from 3T, OPEN, Trek, Canyon etc and wondered how the Vielo V+1 compared then read on.


The new Vielo V+1 taps into the growing appetite for bigger tyres and increased versatility, with a beautifully designed and lightweight carbon frame and fork that provide splendid handling and performance. It's fast and smooth and can be considered an alternative to an endurance bike as it's no slower but the comfort is noticeably better, yet it has the potential to be taken off-road with the right tyre choice.

Sarto Gran fondo - Join us in Italy!

24th June 2018 sees the 3rd edition of the Sarto Gran fondo, in Villetta Barrea, Italy.

Here it is still possible to savor the union between man and nature, get in touch with the mountains and lakes that characterize the territory. In the woods and along the valleys it is still possible to see bears and wolves living free in their environment. The pristine nature that surrounds you will be able to offer you an unforgettable experience. The technical details related to the Gran Fondo can be found on:

Trevor from Vielo Sports will be on hand over the weekend to support the team from Sarto HQ. If you are looking for a beautiful place to ride a gran fondo this year , or an opportunity to see and test Sarto bikes then we would love to see you.

The New 24mm Meilenstein

Lightweight are known for carbon innovations and pushing the boundaries of super light wheels. For year now the Meilenstein has been THE wheel when it comes to stiffness, weight and desirability. Some changes have been subtle over the past decade, such as resin and carbon layers being added for better braking. However this is something much more radical.The new Meilenstein 24mm Endurance edition wheel set changes everything.

Launched in March 2018 the Meilenstein 24 E is the latest innovation from Lightweight. A new 24mm width to take a wider tires (Up to 32mm Clincher / 34mm Tubular) while adding more stiffness and still they are incredibly lightweight.

The Classic 20mm Width wheels stay in the range, for those looking for a leaner, narrower wheel that doesn't need such large tires.

Find out more at

Video: The blokes behind the bikes: Vielo V+1

Guy Kesteven visited Vielo HQ recently to pickup his V+1 test bike. While he was here he sat Ian down to talk about the V+1 and the ideas behind it.

Guy was the first journalist in the world to ride our Camo wrapped secret test bike in 2017. Since then we've made a lot of changes to the final production bike, including the carbon layup, cable routing, mudguard mounting points and much more!

The 20 minute video is available here, and you can find out more bout the V+1 including Guy's first ride video at

Podcast: How to Launch a High-End Road Bike Brand

Industry journalist Carlton Reid of and also The Spokesmen Cycling Round table podcast, discuss the trials and tribulations of launching a high end road bike brand with Ian and Trevor. 

The podcast features an interview with Ian and Trevor talking about their history in the industry, what drove them to launching the Vielo bike brand and the most important question "what's it like working with your Dad?"

It's a great way to hear about Vielo straight from the guys behind it. Listen now below 

You can subscribe to the Spokesmen podcast at

Vielo Sports Return to COREbike show

After a 1 year absence Vielo Sports return to the COREbike show at Whittlebury hall. The unique trade only event houses some of the UK's best cycling brands inside the prestigious hotel near Silverstone. 

“It’s awesome to be back at COREbike and the Vielo team and our brands are counting down the days to it already. The Lightweight guys are very pleased to be returning to Whittlebury and we’ll have some exciting new product from them to showcase to the trade. We’ll also be bringing Sarto to CORE for the first time.

“We were hugely impressed by the developments coming from Italy when we made the decision to take on the brand and the feedback from the public at the recent Rouleur Classic was enormously positive. With dealers able to order bikes with fully bespoke frame geometry for a similar price to standard bikes on the market, it’s certainly very exciting times for the brand,”  added Ian Hughes, Vielo Sports.

COREbike 2018 is 21st - 23rd January and dealers can sign up to attend at 

Vielo Sports at Rouleur Classic 2017

The Vielo Sports team were on show at the 2017 Rouleur classic, London. The second time Vielo have attended this show, this time with Lightweight and Sarto. 

Rouleur classic is a very special event, a festival of cycling like no other. The central London event is an amazing experience and always has some incredible cycling celebrities on show, along with amazing products. 

You never know who might be looking at your frames or wheels. 

Photo 03-11-2017 19 26 15jpg

Photo 02-11-2017 15 47 57jpg
Lightweight Urgestalt Disc Review

November 17
Cyclist magazine's Stu Bowers is a lucky guy, he gets to ride the world's best bikes all year round. Stu is also one of the most credible journalists within the UK cycling media, with a very respectable racing pedigree on the UK circuit. So his 'luck' is well earned. 

Stu's luck in this case came in when we sent down the first Urgestalt Disc in the UK for review in the magazine. Stu had ridden the first generation rim brake frame, so was aware of the lightweight ride characteristics.

The Urgestalt disc was designed as a complete system, wheels and frame designed in harmony together, something that's not lost on Stu in his review. The 56cm Urgestalt disc bike was reviewed with Dura Ace Di2 disc and a Lightweight Meilenstein C disc wheels. Complete bike weight was 6.7kg 

You can read the full review online now at 

Vielo Sports to market Italy's Sarto bikes

Vielo Sports of Gateshead has been appointed as the UK sales and marketing partner for Sarto bikes of Italy. Antonio Sarto has been making bikes – mostly for other companies – since 1950. In 2010 his son Enrico started the Sarto brand (Sarto means "tailor" in Italian). 

"We have been looking for a suitable partner to help develop a program of sales, marketing and support in the UK through specialist independent bicycle dealers," said Enrico Sarto.

"Ian and Trevor at Vielo Sports are a perfect fit for our brand and have outstanding knowledge and experience of the UK cycle trade and our high-end custom market sector.”

Ian Hughes said “The Sarto frames are beautifully designed and very stylish; they really are a work of art and just stunning.”

Find out more at :

We are the champions!

Vielo sports pair pickup industry award. 
September 2015 Ian and Trevor Hughes picked up the Bike Biz award for Specialist distributor of the year. An amazing achievement recognising their hard work in high end brand development in the UK market.