Amp Human’s PR Lotion launches in the UK in partnership with Vielo Sports

Amp Human has been winning over athletes in North America by supporting their training and performance goals with its revolutionary flagship product, PR lotion. By supporting athletes to train longer, extend their threshold and recover faster it has developed an impressive line up of adopters including Tour de France winners, IRONMAN podium finishers, NFL Super bowl finalists, NBA all-stars and more. And now, it will be available for athletes at all levels in the UK.


Amp Human’s PR Lotion unique delivery system unlocks the benefits of sodium bicarbonate, a natural electrolyte that supports muscle function by buffering the acid created during exercise. Bicarb has more than 40 years of scientific data but has been impractical to use in sport orally as it causes extreme GI distress. Thanks to PR lotion’s patented skin absorption technology bicarb is delivered directly through the skin to the working muscles.


Vielo Sports director Trevor Hughes explained; ‘We’re really excited to be working with Amp Human. We’ve been using PR Lotion for over a year and have been waiting for the right time to bring the product to the UK market.” Hughes continues “It fits perfectly with our business philosophy in that it’s a new and ground-breaking product that’s performance focused, backed by science and trusted in sport.”


“Despite the challenges presented in 2020, expanding to the UK is a real highlight for us as a company and huge landmark in our international expansion. We already have a strong base of athletes in the UK who have been supporting our business since day 1 and we’re proud to finally be working with a great partner in the region to make PR lotion easily accessible,”. said Jeff Byers, Co-Founder and CEO at Amp Human


Amp Human and Vielo Sports are planning a launch strategy to key independent cycling, triathlon, running and sports retailers over the next few weeks, with a consumer launch leading up to the Tour De France. To enquire about stocking PR Lotion from Amp Human visit: https://amphuman.com/a/wsg/proxy/signup




About Vielo Sports:
Vielo Sports has 35+ years in brand building experience in the cycle trade. The distributor looks after premium brands LIGHTWEIGHT and SARTO BIKES. The father and son team also turned their attention to designing and manufacturing their own ‘Indy- Boutique’ range of gravel and road bikes, VIELO, in 2018. www.vielosports.com


About Amp Human:
Based in Park City, UT, Amp Human is a human performance company dedicated to helping every athlete reach their limitless potential. Their flagship product, PR Lotion, is relied on by the world's best athletes to give their bodies more bicarb, a natural electrolyte that improves muscle function neutralizing acid in the working muscle; helping athletes to harder and recover faster. For more information, visit amphuman.com and follow us at @AmpHuman.